Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
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List Price: $35.00
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Manufacturer: Graphic Artists Guild
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 760
EAN: 9780932102133
ISBN: 0932102131
Label: Graphic Artists Guild
Manufacturer: Graphic Artists Guild
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2007-09-12
Publisher: Graphic Artists Guild
Studio: Graphic Artists Guild
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Editorial Reviews:
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Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.
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Spotlight customer reviews:
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Customer Rating:
Summary: The best resource their is...
Comment: The graphic design industry bible on how to understand and execute the business of graphic design. Needs to be next to you at all times when beginning any kid of project. These best practices are the standard for running a design business.
Customer Rating: 
Summary: Graphic Artists Guild Handbook
Comment: Great book for pricing guidlines. Lots of good general information. Recommended if your getting started in the graphic field.
Customer Rating:
Summary: The Graphic Arts Business "Bible"
Comment: Finally, your search is over! This is the definitive must have for any graphic arts professional. Not to mention, anyone who is considering using a graphic arts professional. This guide is geared especially toward the entrepreneur in the graphic and digital arts industry. Anyone from a partner in a large agency down to the smallest 1-man show can gain invaluable information from this book.
I have a bookshelf full of generic small business guides and "how-to" books for business. This one takes ths cake. It's specific to the web professionals, graphic designers, illustrators, etc. I goes in-depth into:
* How to engage clients and how to write proposals
* How to price with current surveyed price points from GAG members
* Collection procedures
* Fair trade practices
* Detailed copyright law
* Sales tax
* Step by step procedural recommendations into each type of project (i.e. brochure, logos, etc.)
It's by far the best book I've ever seen on the industry. It's like a bible of sorts for the graphic arts professional and anyone interested in working with one. It has virtually everything I've been looking for condensed into one single source.
Customer Rating:
Summary: It's a good book.....and thorough.
Comment: This is an excellent technical book, with a wealth of information between the covers. Most of that information seems "crammed" into the odd sized pages, and reads like a technical manual. For a handbook that's current and relevant, I can't think of a better one out there.
Customer Rating:
Summary: Handy Guide for Freelance Artists
Comment: This guide is really a useful resource for a freelance artist like myself. It's most useful feature, in my opinion, is the legal advice it offers including templates for standard contracts for different types of work, as well as explaining in detail the pros and cons of the different ways that you can sell the rights to your work, many of which were not known to me. I find the pricing aspect less useful since all my work is on the internet, but they emphasize traditional media and have only a very brief treatment of "new media" (i.e. online) practices and pricing. Still, the legal advice is germane regardless of medium.
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